SOCIAL MEDIA MARKETING
Social Media Marketing Short Course
| Course Fee | Duration | Days* |
| AED 5,000 | 36 hours | 2 Weekdays |
| Starting Date |
Qualification | Usual Timings* |
| 21 Jan 2018 | Social Media | 6pm – 9pm |
| 12 Mar 2018 | Certificate | |
| 7 May 2018 | ||
| Language | Age group | |
| English | Young Creatives/Adults |
*These times are based on how the course has been run in the past and are subject to change before each start date.
What you need to know about this course
This course is a practical approach on Social Media Marketing and Online Advertising. It covers a wide range of topics such as social media follower generation, brand positioning on social media, use of social media for products promotion and services as well as an introduction to organic followship and managing presence in other social media sites.
Who it’s for
- Individuals who want to gain an understanding of social media marketing, online advertising, creative content writing, and online presence
- Individuals wanting to learn marketing techniques used in various social media platforms
Entry Requirements
There are no academic requirements to participate in this programme. Courses cater to two different age groups; 14-17 years and 18 years and above.
Key Facts
Duration: 36 hours
Course fee: 5,000 AED
Timings: 2x Weekdays (6pm – 9pm)
Qualifications: Social Media Certificate
Course Outline
- Online Tools for Social Media
- Understanding the current marketing landscape and consumer psychology of attention
- Developing your social brand purpose and creating a consumer movement for your brand
- Developing a content marketing strategy to be used on various social media platforms
- Delivering audience to your website through careful planning and timely posts
- Cost benefit analysis of online ads
- SEO and Google Adwords