Digital Marketing
Digital Marketing
| Course Fee | Duration | Days* |
| AED 3,500 | 24 hours | Intensive – Day time |
| Starting Date |
Qualification | Usual Timings* |
| 05 Feb 2018 | Digital Marketing | 9am – 4pm |
| 03 Mar 2018 | Certificate | |
| Language | Age group | |
| English | Adults |
*These times are based on how the course has been run in the past and are subject to change before each start date.
What you need to know about this course
Digital Marketing is used for measurable, targeted and interactive marketing of products/services over the internet to reach and convert leads into Sales/Business. Digital Marketing provides visibility of your products to a very large audience as billions get on to the internet every day.
Digital media influences your consumer’s decision making; enables business around the clock and overcomes location barriers, providing convenience and choice to your customers.
Who it’s for
Anyone with an interest in learning about Digital Marketing, students, working professional looking to add value to their profession.
Entry Requirements
There are no academic requirements to participate in this programme.
Key Facts
Duration: 24 hours
Course fee: 3,500 AED
Timings: Intensive Day time (9am – 4pm)
Qualifications: Digital Marketing Certificate
Outline
- Introduction to Digital Marketing – landscape, consumer behavior, digital economy, key trends 2018 (global and regional)
- New Media Platforms – SEO (organic & ppc), email, social media, display, and mobile marketing.
- Strategic planning – (content and the visual web, earned v owned media, mobile engagement) A structured planning process, what and how to measure, tools to help you get started. Real life experiences.